Serko is thrilled to announce that we are backing the 2020 World Champion robotics team, End Game, with a sponsorship deal that will promote Zeno in global markets and support the team in their quest to retain the title.
End Game competes in BattleBots, an American produced robot television series that airs on Discovery Channel and broadcasters in more than 150 countries. Competitors design and operate remote-controlled machines designed to fight in an arena combat elimination tournament.
New Zealand entry End Game was the first international team to win the title, taking home the coveted “Giant Nut” in 2020 and are returning to the USA to compete in the 2021 series.
"As a New Zealand team taking on and beating the best in the world through innovation we saw a great alignment between Zeno and End Game. We are excited to be supporting a team of this calibre to keep competing on the global stage" commented Serko Chief Marketing Officer Nick Whitehead.
The sponsorship deal will see the Zeno logo displayed on the crew uniform and on the End Game robot itself, and a collaboration between Serko and the team to help them maximise their performance and brand potential.
End Game is built by the OYES Robotics team — led by several Auckland University Faculty of Engineering alumni. The team is made up of 7 members across New Zealand and the United States who together contribute around 50,000 hours a year to build and compete at the highest level in their field.
The team's success has led to the production of a toy version of the End Game robot by the makers of Hex Bugs. Find out more about the team on the End Game website https://endgamebattlebot.com/