In the early days of the pandemic, few letters of the alphabet were spared from serving as a descriptor for the shape of recovery we’d see.
We also heard predictions about the permanent contraction of business travel from great minds like Bill Gates.
Which predictions about the industry’s path forward are correct and which will live on only in headlines? It's really too early to make the call.
Yet, some clues exist if we look beyond North America to markets that managed to control the virus early. Specifically, the recovery of business travel in the Asia Pacific region offers insights into what the U.S. and, indeed, the entire business travel industry can expect in the months and years ahead.
In our latest e-book -- Lessons from the other side: What U.S. travel managers can learn from the Asia Pacific return to business travel -- learn more about the recovery of business travel in Asia Pacific markets, what lessons can be gleaned from the speed of recovery there and what has and hasn’t changed about the business travel industry since COVID-19 hit.