Zeno Labs Live

FROSCH Signs Agreement to bring Zeno to Global Customer Base

21 April 2021
FROSCH Signs Agreement to bring Zeno to Global Customer Base

Serko Limited (NZX & ASX:SKO), a leader in online travel booking and expense management for business, today announced that FROSCH, one of the top fifteen global independent travel management companies in the world, has signed an agreement to become a premier reseller of Zeno.

The Zeno platform delivers client-centric results built around a consumer-friendly interface and an AI-driven recommendation engine that will integrate with FROSCH’s proprietary technology to enable bookings that are personalized to the traveler and the corporate policy. The outcome is an exceptional user experience that perpetuates on the FROSCH mission of “Delivering the Unexpected.”

Bryan Leibman, FROSCH President & CEO, commented, “We are committed to partnering with innovative and leading technology companies and continuing to grow and invest in our own proprietary technologies to remain at the forefront of the industry. This remains paramount as we lead our clients into post pandemic travel. We are pleased to add Zeno to our portfolio of client offerings as our path remains to be flexible and to customize to our client needs across our global platform.”

Bill Kramer, Chief Marketing Officer for LUXE Travel Management, a FROSCH company, had the following to add: “Our experience with Zeno has given us the confidence to know that Zeno is a strong platform to support our customers in the new world of business travel that is emerging. Zeno is built around helping companies return to travel safer, leaner and smarter than before and that aligns very closely with our own ambition.”

FROSCH customers will immediately be able to take advantage of Zeno features to deliver safer, leaner and smarter travel programs, featuring :


  • Safer

Rich data and workflows to ensure that health and well-being standards are met, including dynamic trip authorization, custom policy configurations to restrict high-risk travel, consolidated traveler tracking, airline health-related measures, and hotel health and hygiene data.

  • Leaner

Sourcing and displaying content that goes well beyond other Online Booking Tools (OBTs) by pulling in options from suppliers directly, as well as from NDC, GDS and multiple hotel content aggregators. Travelers and bookers can review flights, including ancillary content, accommodation and transport details the same way they appear on supplier websites, to help make more informed travel decisions on the spot.

  • Smarter

Zeno learns traveler preferences and recommends tailored end-to-end itineraries, with a user-friendly, intuitive interface and conversational booking flow.

Tony D’Astolfo, Senior VP North America at Serko said, “FROSCH has built a strong reputation in the market for the highest level of personalized service and support backed by innovative technology. We’re excited to partner with FROSCH to bring our world-class travel and expense solution to their global customer base.”

About Serko

Serko is a market leading travel and expense technology solution, used by over 6,800 corporate entities who combined book more than US$4.5bn of travel a year through Serko’s platforms. Zeno is Serko’s next generation travel management application, using intelligent technology, predictive workflows, and a global travel marketplace to transform business travel across the entire journey. Listed on the New Zealand Stock Exchange Main Board (NZX:SKO) and Australian Securities Exchange (ASX:SKO). Serko employs more than 300 people worldwide, with its headquarters in New Zealand, and offices across Australia, China, and the U.S. Visit www.serko.com for more information.



Founded in 1972 and co-headquartered in New York City and Houston, FROSCH continues to evolve as the only true single platform global end-to-end TMC delivering highly personalized and dynamic client results. We achieve this on our unique single solution delivery platform with a full array of consulting, sourcing, operations and management services to a wide range of corporate clients. FROSCH provides premium travel services to clients of all sizes through a seamless global operations platform and innovative technology solutions that simplify and streamline the travel experience for business and leisure travelers. For more information, visit www.frosch.com.

Ready to experience Zeno?